| From nice-to-have WAP sites to must-have mobisites |
| The most important thing that has changed is the consumer. With the proliferation of 3G mobile phones and modems into the market, consumers have started accessing the Internet more from their phones. Faster data speeds have meant richer content and therefore more reason to get online. Admob* stats for the month of May 2008 showed local users generated over 159.16 million page impressions on the mobile Internet... |
| Did Someone Say Mobile Has Arrived? |
| Brands and agencies around the world are wrapping up their advertising budgets for 2009 and one thing is for certain, now is the time to put mobile in the mix! At least that’s what folks were saying at the MMA’s Mobile Marketing Forum )MMF) in Budapest, Hungary two weeks ago. The two-day event provided an opportunity for delegates around the world to discuss the trends, developments and successes in mobile marketing... |
| Growing Consumer Interest in Mobile Marketing |
| Over the last week, we've seen a fair bit of coverage related to consumers' perception of mobile marketing. So today, I'll review the results of the Mobile Marketing Association’s (MMA's) annual attitude and usage study on mobile marketing effectiveness, released to MMA members in December... |
| Building Loyalty Via Mobile Devices |
| Wikipedia defines relationship marketing as a form of marketing that evolved from direct response marketing in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. Relationship marketing involves understanding the customers' needs as they go through their life cycles while emphasizing a broad range of services to existing customers as they need them. Loyalty marketing programs, on the other hand, are designed to increase customer satisfaction and retention through communications-based loyalty and rewards programs... |
|
