Mobile Articles
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Do We Really Need a Mobile Web Site? |
| The simple answer to the above question is yes. Most of your customers have a mobile phone, right? If you want to control how your brand appears in there, you must take action. There are several reasons. Of course the layout adaption to all mobile phone models is an important aspect, but it is equally important to offer a user friendly mobile site that is fast and inexpensive to load. The most important aspect however is the content and... |
| New Media Rising: Traditional Marketing Slows While Mobile Marketing Shows Growth |
| As the close of Q4 rapidly approaches, together with one of the most lackluster holiday retailing seasons in recent years, industry analysts have once again revised their growth estimates for traditional advertising spending – downwards. TNS Media Intelligence reports that some of the country’s largest retailers have slashed their TV ad budgets by as much as 34%. Analysts, however, have largely neglected to mention that mobile... |
| Mobile leads the way through the information age |
| Mobile technology is providing effective answers to companies and consumers trying to find their way through the information age, says CEO of Multimedia Solutions Eddie Groenewald, who also reckons that with the rise of cyberspace, companies wanting to communicate to consumers have a huge challenge in trying to do so... |
| Retailers benefit from mobisites |
| The simple answer to the above question is yes. Most of your customers have a mobile phone, right? If you want to control how your brand appears in there, you must take action. There are several reasons. Of course the layout adaption to all mobile phone models is an important aspect, but it is equally important to offer a user friendly mobile site that is fast and inexpensive to load. The most important aspect however is the content and how it is presented. The needs and behaviour of a mobile surfer differs greatly from an Internet... |
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